“It’s so unfair. Nice guys always finish last.”
We’ve all heard it before: the idea that guys who are kind and treat a girl well never actually get the girl. They lose her to the “bad” guy who doesn’t treat her right and cheats on her and is just an all-round asshole blah blah blah.
There’s countless articles about why this is; studies and reports telling you that women enjoy a “challenge” and are naturally more attracted to men who aren’t “easy”, but I’m not going to talk about that.
Not just because I think it’s been done to death but because I think there’s a much simpler truth behind it. Continue reading